#3 Knight Wasn’t Interested in Advertising Knight himself spent many days tearing apart and putting together shoes himself to figure out what worked. Knight and his team were always looking at ways to improve the quality of their product rather than turning out lots of subpar shoes at rock-bottom prices. Possibly one of the biggest ways in which Nike beat the rest of the competition was the constant focus on quality and innovation. The company was originally called Blue Ribbon Sports and it verged on bankruptcy for about 20 years before going public in 1980 and became solid enough financially that Knight did not have to worry about going under. A 3 Minute Summary of the 15 Core Lessonsĭespite Nike’s current success, the earlier decades of the company were rife with financial struggle. It describes the history of the Nike sports company from its early roots to its success is one of the most profitable and recognizable companies in the world. Shoe Dog: A Memoir by the Creator of Nike is a 2016 memoir by Phil Knight, the co-founder of Nike.
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