It will attract a new generation to ponder their inner workings New Scientist * Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. A book that will stay with you - Michael Mosley, author of THE FAST DIET BBC Focus * A fun read by a smart person for smart people. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it. A smart, captivating book that will give you a prefrontal workout Nature * A shining example of lucid and easy-to-grasp science writing Independent on Sunday * ***** I was completely immersed. You'll never hear the phase "You don't know what you're doing!" in the same way again Time Out * Breezy, fun, optimistic and full of the latest research The Sunday Times * Original and provocative. I guarantee it'll change the way you think of yourself Mail on Sunday * Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. * The Malcolm Gladwell of brain science Independent * entertaining and truly brainy front-line report from the neuroscience labs.
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